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    Hello & Welcome!

    Second Nature is a leading publisher of design-led greetings cards and other paper products. We're a family-run business based in the UK for over 40 years with full sales coverage throughout the UK & Ireland. We pride ourselves in handmade and hand-crafted cards as well as award winning 3D Second Nature Pop Ups. Our other brands include Champagne, Yours Truly and Express Yourself MIP (Make it Personal).


    We're also proud to have teamed up with first class trading partners to offer our customers a wide selection of market-leading personalised confectionery products and partyware. Simpy log in to explore all of our collections on our brand new, easy to use, webshop.


    NOTE: This is a TRADE ONLY site. Consumers can 'SHOP NOW' to purchase Pop Ups and Craft products directly.

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    About us

    Established in 1983, we've been publishing innovative, design-led greetings cards ever since. Second Nature was one of the first to introduce hand-crafted greetings cards in the UK and has continued to innovate in this area. Our cards are sold in a variety of UK independent retail outlets as well as 40+ countries worldwide. We're renowned for our core brands of hand-crafted cards such as Champagne, as well as our award-winning Second Nature Pop Ups, Yours Truly and Express Yourself MIP crafting products.

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    London and Isle of Wight

    Our head office and bustling design studio is based in the heart of

    Notting Hill, London.


    Our highly regarded customer services team and extensive warehousing facilities are based on the lovely

    Isle of Wight!

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    Second Nature Cards

    Second Nature is renowned for its design and innovation in 3D, handmade and hand-finished cards. We publish a diverse collection with a wide range of retail price points, including flat cards, juvenile ages, humour, fashion and trend. We have over 1000 cards in our model line, covering the vast majority of occasions, relations and seasons so hopefully there's something for every type of retailer, from value to high-end!


    To discover our full ranges, please log in or register on our website (trade only). Alternatively, please call our customer services team who will be happy to arrange for one of our dedicated Sales Consultants to visit you.

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    Second Nature Pop Ups

    These Henry Cole Classic award winning Pop Up greeting cards are a wonderful personal gift to treasure. Each card automatically 'springs to life' when removed from its envelope. These truly unique paper sculptures can be folded flat for mailing and stored for years to come. There are 60+ designs in the everyday range including open and occasions as well as stunning designs in Valentine's Day, Mother's Day and Christmas. All available with a range of merchandising solutions.

    Click here to watch our Pop Ups in action!

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    Yours Truly Cards

    Yours Truly is a diverse collection of over 100 hand-finished cards providing outstanding value and exceptional margin opportunities for the retailer. With a recommended retail from 99p-£1.49 these are some of the best value hand-finished cards on the market. General Birthday, Captions and Blank cards are all available and are individually cello-wrapped.


    We can provide a 72 pocket spinner programme and up to 4ft of planned display. Exclusively available from Second Nature.

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    Quitting Hollywood

    We're proud to present a large collection of greeting cards from a leading publisher of humour cards, Quitting Hollywood. Pushing boundaries and innovation are the guiding principles of everything they do. Ranges include Paw Play, with adorable photography with a tongue in cheek edge, and Twisty, a play on nostalgic photography and risqué editorial, bound to make you laugh out loud! Brand new ranges for 2023 include Vapids, a modern twist on icons of our time.


    Exclusively distributed by Second Nature.


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    Get Set Make

    Kids get crafty with this stunning collection of activity packs, from colouring in with a touch of WOW to beautifully designed felt masterpieces which can be used time and time again. The range includes a magic wand, slippers, shaped bags, frames and lots more! Made from the highest quality materials and rigorously tested to meet CE regulations. No glue, scissors or other accessories required, perfect for on the go or as a gift, party activity or just for fun at home. A real must have for department stores, specialist gift shops, toy shops, garden centres and hobby & craft outlets.

    Now GET, SET, MAKE!


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    Make a Wish

    Second Nature is delighted to present to you an adorable range of WishStrings® Wish Bracelets and Pocket Hugs. These adorable handmade gifts are a wonderful token of love, friendship and support. Perfect for a wide range of retailers, from specialist card and gift shops to beautiful boutiques and garden centres.


    Available across all seasons and for diverse sending situations.

    Click here for further details. 

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    House of Sarunds

    Second Nature is proud to have partnered up with The House of Sarunds to better serve the specialist card & gift market. The House of Sarunds is the UK’s largest specialist distributor of chocolate and confectionery products, with over 200 long standing suppliers spanning UK producers, the Belgian chocolate industry and right across Europe. Look out for personalised confectionery products, including Toblerone and lots more across the seasons!

    Click here to learn more.

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    Scribbler London is a UK based greetings card and gift company, known for its inappropriate sense of humour and love of great design! We're very excited to have teamed up to offer this successful brand exclusively to our customers. With over 32 stores across the length and breadth of the UK, Scribbler knows exactly what makes people tick!


    So whether you’re looking for something slightly cheeky, ridiculously funny, or sickeningly sweet, Scribbler products can now be purchased directly from Second Nature.


    Exclusively distributed by Second Nature.

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    Quilling Cards

    Quilling Card has shared its passion for the art of quilling with us and we’re absolutley hooked!


    Quilling is the art of rolling, coiling and shaping small strips of paper to create artworks and has been practiced for centuries. Second Nature has partnered with Quilling Card to bring to you a unique and varied collection of intricate quilling cards, each of which is a beautiful work of art, perfect to frame as a gift or for home décor.


    Exclusively distributed by Second Nature.


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    Hospice UK - Do something AMAZING today!

    A fresh and bright collection of greeting cards specifically designed in support of Hospice UK and other local hospices.


    Local Hospices choosing this collection will not only generate crucial funds to support that specific hospice but also promote and support Hospice UK’s efforts in raising awareness and providing invaluable palliative care.


    A balanced collection of everyday birthday and occasions, all beautifully designed, inside and out.


    Eco happy! Fully recyclable. Plastic free. Printed in the UK.

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    NIO Cocktails



    Ready-to-serve cocktails made with premium spirits and ingredients, all crafted in Italy. The stylish flat-pack turns heads with cocktails that can be enjoyed anywhere, anytime.


    Menu of over 20 cocktails made with premium brands and ingredients by Patrick Pistolesi, a world class Master Mixologist.


    Award-winning, innovative packaging – no glass, FSC sourced cardboard, iconic design. The perfect gift!


    Various merchandising solutions available.


    Distributed by Second Nature.

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    Hootyballoo - AMAZING Partyware for all occasions


    Second Nature is proud to partner with Hootyballoo by Club Green to offer the independent channel a stunning collection of on-trend party products, including balloons, tableware and a variety of seasonal decorations for all occasions.


    As two family run businesses, both recently celebrating 40 year anniversaries, we have a lot in common! Driven by our love for cutting edge design and all things celebratory, we’re the perfect partnership to provide you with the ultimate in-store party solution.


    In collaboration with Second Nature’s on-hand sales support and fantastic customer service team, we believe that this partnership will greatly benefit your buying experience.



    Click here for more information.

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    Hello and a warm welcome to

    USA Customers

    We are a family owned specialist greeting card business trading for over 40 years, from London's famous Notting Hill, offering you our diverse brand in the USA.


    Best known for our design and innovation in 3D and hand-finished cards, we continually update our products, incorporating the latest trends and fashions.


    Signature products include our "Louie award-winning" Second Nature Pop Ups and Champagne ranges.


    We publish comprehensive ranges of sizes and price points giving strength to our brand. These ranges cover general birthday, occasions, relations, milestone & juvenile ages as well as seasons.


    Innovative display solutions are locally available to suit all sizes.


    After logging on and selecting and ordering cards from our unique ranges available in the USA on this website, shipping will be done locally from the Pens, Paint & Paper's warehouse in Florida. They will alo handle billing and any queries.


    Browse our catalogue online by logging on (if you’re an existing customer) or by registering here (new customers).


    Should you wish to contact us locally or see a representative in your area, please call:


    Pens, Paint & Paper Inc. in the USA on:

    216.595.1100 / toll free 866.489.5739


    Happy browsing and thank you for choosing Second Nature!

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  • Make a Wish

    'A Tiny Wish, A Big Dream'

    Exclusively distributed by Second Nature

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    Second Nature is delighted to present to you an adorable range of WishStrings® Wish Bracelets, a gorgeous handcrafted charm bracelet to tie on as a token of love and friendship. Each WishStrings® bracelet is presented on a beautifully designed card with an inspirational saying, quirky graphics and empowering words.


    The base of each card reads:

    'Make a Wish, tie on the bracelet,

    when the thread wears thin and breaks away,

    your wish will come true so they say!’


    A WishString® is the perfect accompaniment in a greeting card, a postal gift or just because you care! Available as a slimline spinner programme with a range of sending situations, perfect for card and gift retailers.

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    Wish Token Pocket Hugs

    Part of the "Make a Wish" family, a Pocket Hug is a unique and adorable laser engraved wooden heart which makes a wonderful keepsake gift for a loved one to treasure always. Each Pocket Hug is presented on a beautifully designed card with an inspirational saying, colourful graphics and empowering words.


    The back of each gift card reads:

    'Hold me tight and make a Wish'


    There is a dedicated space for a personalised handwritten message to be added.


    Pocket Hugs are available together with WishStrings® on a beautifully curated spinner progamme.

  • Second Nature Pop Ups - a truly WOW card!

    Automatically spring to life from its envelope!

    Available in everyday and across seasons, together with a variety of merchandising solutions.​

  • Get Set Make is here!

    Kids get crafty with 24 fun projects for ages 4-10yrs.

    No mess. No scissors. No glue.

    Perfect as gifts, for on the move, a party activity or for some crafty fun at home.

    Exclusively available from Second Nature.

  • Shop Now!

    (Non-trade customers only)


    We aim to ship out all orders within 24-48hrs (domestic and international) if placed by 12pm.


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    Express Yourself MIP

    With over 250 stick-on decorations hopefully you'll find something exciting to get your project started.


    Express Yourself MIP is the home of handmade stick on pieces for card making, scrap-booking and one of a kind moments crafted into memories.

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    Second Nature Pop Ups

    With over 60+ designs, this collection of award winning Pop Up greeting cards are a wonderful personal gift to treasure.


    We regularly receive comments from very happy customers who are both astonished and delighted with their purchase having made someone’s day… 

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    Design Opportunities

    We have a dedicated in-house design team, mock-up artists, as well as a number of freelancers who just love designing for us!


    So whether you're a freelancer, a senior designer or fresh out of college and looking for an internship we're always open to new

    talent. Check out our blog for any specific Job Posts from time to time.


    If you think you have what it takes, please send examples of your work in whichever format you like to design@secondnature.co.uk


    However due to the high volume of submissions we are unable to respond to everyone nor provide personal feedback. We will be in touch to the extent that we feel that your styling is suitable for Second Nature.


  • Contact Us

    Whether you're a retailer, artist, distributor or agent please contact us if you would like any further information

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    London Head Office

    10 Malton Road

    London W10 5UP


    Customer Support & Distribution

    Units 1-4 Enterprise Way

    Cowes, Isle of Wight PO31 8AP

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    +44 (0)1983 209 590

  • Our Blog

    News, thoughts and musings from the weird and wonderful world of greeting cards!

    August 21, 2020
    Kids get crafty with this stunning collection of 24 beautifully designed activity packs, from colouring in with a touch of WOW to beautifully designed felt masterpieces which can be used time and time again. Everything you need is provided in each pack and parents can breath a sigh of relief as...
    January 28, 2018
    Welcome to a whole new world of Christmas Pop Ups! We've worked exceptionally hard, with a good dose of passion, to create new paper engineering and some amazing new designs for 2018. Using a traditional colour palette and popular icons, these cards are filled with sentiment and they really do...
    October 11, 2017
    Whilst we didn't pick up the Children's Category award, we didn't walk away empty handed either! So congratulations Rod and Trevor on your Honorary Achievement Awards at the Henries 2017. The Second Nature Team shared a heartfelt moment as Rod and Trevor, baffled by the announcement, set off to...
  • Terms and Conditions

    The important stuff you need to know!

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    Trading Terms and Conditions



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    New Account Application Form - LIMITED COMPANY



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    New Account Application Form - SOLE TRADER / PARTNERSHIP / PLC