Hello & Welcome!

    Second Nature is a leading publisher of design-led greetings cards and other paper products. We're a family-run business based in the UK for over 35 years with full sales coverage throughout the UK & Ireland.


    We pride ourselves in being leaders in handmade and hand-crafted cards as well as our award winning 3D Second Nature

    Pop Ups. Our other brands include Champagne, Yours Truly and Express Yourself MIP (Make it Personal).


    Thank you for your interest and to all of our very supportive and loyal customers - you're a BIG DEAL to us!


    NOTE: This is a TRADE ONLY site. Consumers can 'SHOP NOW' to purchase Pop Ups and Craft products directly.


    We will continue to supply products during the COVID-19 outbreak (taking all the precautions advised by the government). However, please bare with us if delivery times are slightly slower than usual!

  • About us

    Established in 1983, we've been publishing innovative, design-led greetings cards ever since. Second Nature was one of the first to introduce hand-crafted greetings cards in the UK and has continued to innovate in this area. Our cards are sold in a variety of UK independent retail outlets as well as 40+ countries worldwide. We're renowned for our core brands of hand-crafted cards such as Champagne, as well as our award-winning Second Nature Pop Ups, Yours Truly and Express Yourself MIP crafting products.

    London and Isle of Wight

    Our head office and bustling design studio is based in the heart of

    Notting Hill, London.


    Our highly regarded customer services team and extensive warehousing facilities are based on the lovely

    Isle of Wight!

  • Browse and shop our entire catalogue 

    at your convenience (24/7)!

    (Trade Customers Only)


    Existing customer login

    or new customers registration

  • Second Nature Cards

    Second Nature is renowned for its design and innovation in hand made and hand-finished cards. We publish a diverse collection of cards with a wide range of retail price points from 99p- £12, including flat cards, juvenile ages, humour, fashion and trend. We have over 1000 cards in our model line, covering the vast majority of occasions, relations and seasons so hopefully there's something for every type of retailer, from value to high-end! To discover our full ranges, please log in or register on our website (trade only). Alternatively, please call our customer services team who will be happy to arrange for one of our dedicated Sales Consultants to visit you.

    Second Nature Pop Ups

    These Henry Cole Classic award winning Pop Up greeting cards are a wonderful personal gift to treasure. Each card automatically 'springs to life' when removed from its envelope. These truly unique paper sculptures can be folded flat for mailing and stored for years to come. There are 60+ designs in the everyday range including open and occasions. Our Petite Pop Ups (Christmas only) are half the size of our regular Pop Ups - they even double up as mailable tree ornaments!

    Express Yourself MIP (Make it Personal)

    Express Yourself MIP is the home of innovative stick-on decorations (toppers) and crafting products for a host of craft and scrap booking applications from card making through to gift personalisation. We pride ourselves in bringing exciting design-led fashion and lifestyle products using the latest fabrics, glitters, sequins, ribbons and themes to enable the user to enhance and personalise cards, gifts, tags, gift bags, photos and scrapbooks with relative ease.


    Our new Make it Personal programme gives retailers the opportunity to offer their customers an instant personalisation service for both greetings cards and ancillaries (such as gifts, wrapping and tags) with 70+ captions, numbers, alpha letters and 12 beautifully designed cards to suit most occasions.


    A wide range of merchandising solutions are available for Express Yourself MIP.

    Yours Truly Cards

    Yours Truly is a diverse collection of over 150 hand-finished cards providing outstanding value and exceptional margin opportunities for the retailer. With a recommended retail from 99p-£1.49 these are some of the best value hand-finished cards on the market at present. General Birthday, Captions and Blank cards are all available and are individually cello-wrapped.


    We can provide 48/72 pocket spinner programmes and up to 4ft of planned display. Exclusively available from Second Nature Ltd.

  • 30+ New Pop Up Designs!

    A miracle in Paper Engineering!

    Available in everyday and across seasons, together with a variety of merchandising solutions.​

  • Planned Display


    Did you know that we can fulfil a planned display of up to 20ft?

    Yes we can! We have a balanced display solution covering

    all birthday, occasions and relations across different price points

    and design styles, from humour to contemporary fashion.


    We also provide a planning service for larger footages,

    should you wish to include other publishers in your display.


    Please call your sales consultant or one of our friendly customer

    services team for more details of how we could maximise card sales

    in your store (and take the headache away from you!)


    Trust us! We know what we're doing...

  • Shop Now!

    (Non-trade customers only)


    We aim to ship out all orders same day (domestic and international) if placed by 12pm.

    NOTE: During the COVID-19 outbreak we will aim to fulfil orders as quickly as possible but there may be some delays.

    Express Yourself MIP

    With over 250 stick-on decorations hopefully you'll find something exciting to get your project started.


    Express Yourself MIP is the home of handmade stick on pieces for card making, scrap-booking and one of a kind moments crafted into memories.

    Second Nature Pop Ups

    With over 60+ designs, this collection of award winning Pop Up greeting cards are a wonderful personal gift to treasure.


    We regularly receive comments from very happy customers who are both astonished and delighted with their purchase having made someone’s day… 

  • Design Opportunities

    We have a dedicated in-house design team, mock-up artists, as well as a number of freelancers who just love designing for us!


    So whether you're a freelancer, a senior designer or fresh out of college and looking for an internship we're always open to new



    If you think you have what it takes, please send examples of your work in whichever format you like to design@secondnature.co.uk


    However due to the high volume of submissions we are unable to respond to everyone nor provide personal feedback. We will be in touch to the extent that we feel that your styling is suitable for Second Nature.


    Please note that due to the challenging economic situation brought about by the COVID-19 outbreak, we will not be in a position to recruit new talent into our London studio for the foreseeable future.


  • Contact Us

    Whether you're a retailer, artist, distributor or agent please contact us if you would like any further information





    London Head Office

    10 Malton Road

    London W10 5UP


    Customer Services & Distribution

    Units 1-4 Enterprise Way

    Cowes, Isle of Wight PO31 8AP


    +44 (0)1983 209 590

  • Our Blog

    News, thoughts and musings from the weird and wonderful world of greeting cards!

    January 28, 2018
    Welcome to a whole new world of Christmas Pop Ups! We've worked exceptionally hard, with a good dose of passion, to create new paper engineering and some amazing new designs for 2018. Using a traditional colour palette and popular icons, these cards are filled with sentiment and they really do...
    January 28, 2018
    We're getting excited in the lead up to Spring Fair where we'll be showcasing our Christmas 2018 collection as well as new everyday collections, all brimming with sentiment, style and an abundance of handmade! Please do pass by to say hello, we'd love to see you.
    October 11, 2017
    Whilst we didn't pick up the Children's Category award, we didn't walk away empty handed either! So congratulations Rod and Trevor on your Honorary Achievement Awards at the Henries 2017. The Second Nature Team shared a heartfelt moment as Rod and Trevor, baffled by the announcement, set off to...
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