Hello & Welcome!
Second Nature is a leading publisher of design-led greetings cards and other paper products. We're a family-run business based in the UK for over 30 years with full sales coverage throughout the UK & Ireland.
We pride ourselves in being leaders in handmade/ hand-crafted cards as well as our award winning 3D Second Nature Pop Ups. Our other brands include Champagne, Yours Truly and Express Yourself MIP (Make it Personal).
Thank you for your interest and to all of our very supportive and loyal customers - you're a BIG DEAL to us!
NOTE: This is a TRADE ONLY site. Consumers can 'SHOP NOW' to purchase Pop Ups and Craft products directly.
Established in 1983, we've been publishing innovative, design-led greetings cards ever since. Second Nature was one of the first to introduce hand-crafted greetings cards in the UK and has continued to innovate in this area. Our cards are sold in a variety of UK independent retail outlets as well as 40+ countries worldwide. We're renowned for our core brands of hand-crafted cards such as Champagne, as well as our award-winning Second Nature Pop Ups, Yours Truly and Express Yourself MIP crafting products.
London and Isle of Wight
Our head office and bustling design studio is based in the heart of
Notting Hill, London.
Our highly regarded customer services team and extensive warehousing facilities are based on the lovely
Isle of Wight!
Browse and shop our entire catalogue
at your convenience (24/7)!
(Trade Customers Only)
Existing customer login
or new customers registration
Second Nature Cards
Second Nature is renowned for its design and innovation in hand made and hand-finished cards. We publish a diverse collection of cards with a wide range of retail price points from 99p- £12, including flat cards, juvenile ages, humour, fashion and trend. We have over 1000 cards in our model line, covering the vast majority of occasions, relations and seasons so hopefully there's something for every type of retailer, from value to high-end! To discover our full ranges, please log in or register on our website (trade only). Alternatively, please call our customer services team who will be happy to arrange for one of our dedicated Sales Consultants to visit you.
Second Nature Pop Ups
These Henry Cole Classic award winning Pop Up greeting cards are a wonderful personal gift to treasure. Each card automatically 'springs to life' when removed from its envelope. These truly unique paper sculptures can be folded flat for mailing and stored for years to come. There are 60+ designs in the everyday range including open and occasions. Our Petite Pop Ups (Christmas only) are half the size of our regular Pop Ups - they even double up as mailable tree ornaments!
Express Yourself MIP (Make it Personal)
Express Yourself MIP is the home of innovative stick-on decorations (toppers) and crafting products for a host of craft and scrap booking applications from card making through to gift personalisation. We pride ourselves in bringing exciting design-led fashion and lifestyle products using the latest fabrics, glitters, sequins, ribbons and themes to enable the user to enhance and personalise cards, gifts, tags, gift bags, photos and scrapbooks with relative ease.
Our new Make it Personal programme gives retailers the opportunity to offer their customers an instant personalisation service for both greetings cards and ancillaries (such as gifts, wrapping and tags) with 70+ captions, numbers, alpha letters and 12 beautifully designed cards to suit most occasions.
A wide range of merchandising solutions are available for Express Yourself MIP.
Yours Truly Cards
Yours Truly is a diverse collection of over 150 hand-finished cards providing outstanding value and exceptional margin opportunities for the retailer. With a recommended retail from 99p-£1.49 these are some of the best value hand-finished cards on the market at present. General Birthday, Captions and Blank cards are all available and are individually cello-wrapped.
We can provide 48/72 pocket spinner programmes and up to 4ft of planned display. Exclusively available from Second Nature Ltd.
60+ Pop Up Designs
A miracle in Paper Engineering!
Available in everyday and across seasons, together with a variety of merchandising solutions.
Just a little preview of some of our ranges and products.
Trade customers can browse and shop the entire range by logging in or registering on our trade website.
Did you know that we can fulfil a planned display of up to 20ft?
Yes we can! We have a balanced display solution covering
all birthday, occasions and relations across different price points
and design styles, from humour to contemporary fashion.
We also provide a planning service for larger footages,
should you wish to include other publishers in your display.
Please call your sales consultant or one of our friendly customer
services team for more details of how we could maximise card sales
in your store (and take the headache away from you!)
Trust us! We know what we're doing...
Here at Second Nature we're committed to an ethical and proactive stance on environmental policies and as such we're proud to be FSC accredited publishers. We work closely with a number of FSC accredited paper merchants who themselves believe in traceable, renewable sources.
Doing our best to protect the world's forests for the future!
(Non-trade customers only)
We aim to ship out all orders same day
(domestic and international) if placed by 12pm.
News, thoughts and musings from the weird and wonderful world of greeting cards!