Hello & Welcome!
Second Nature is a leading publisher of design-led greetings cards and other paper products. We're a family-run business based in the UK for over 40 years with full sales coverage throughout the UK & Ireland. We pride ourselves in handmade and hand-crafted cards as well as award winning 3D Paper Innovation to add theatre to stores!
Our brands include Second Nature Pop Ups, Clever Cubes, Champagne and Yours Truly.
We're also proud to have teamed up with first class trading partners to offer our customers a wide selection of market-leading cards from humour to 3D, including a range of personalised confectionery products and partyware. Simply log in to explore all of our collections on our brand new, easy to use, webshop.
NOTE: This is a TRADE ONLY site. Consumers can 'SHOP NOW' to purchase Pop Ups and Craft products directly.
About us
Established in 1980, we've been publishing innovative, design-led greetings cards ever since. Second Nature was one of the first to introduce hand-crafted greetings cards in the UK and has continued to innovate in this area. Our cards are sold in a variety of UK independent retail outlets as well as 40+ countries worldwide. We're renowned for our core brands of hand-crafted cards such as Champagne, as well as our award-winning Second Nature Pop Ups, Yours Truly and Express Yourself MIP crafting products.
London and Isle of Wight
Our head office and bustling design studio is based in the heart of the new Brentford Project, on the River Thames.
Our highly regarded customer services team and extensive warehousing facilities are based on the lovely
Isle of Wight!
Second Nature Cards
Second Nature is renowned for its design and innovation in 3D, handmade and hand-finished cards. We publish a diverse collection with a wide range of retail price points, including flat cards, juvenile ages, humour, fashion and trend. We have over 1000 cards in our model line, covering the vast majority of occasions, relations and seasons so hopefully there's something for every type of retailer, from value to high-end!
To discover our full ranges, please log in or register on our website (trade only). Alternatively, please call our customer services team who will be happy to arrange for one of our dedicated Sales Consultants to visit you.
Second Nature Pop Ups
These Henry Cole Classic award winning Pop Up greeting cards are a wonderful personal gift to treasure. Each card automatically 'springs to life' when removed from its envelope. These truly unique paper sculptures can be folded flat for mailing and stored for years to come. There are 60+ designs in the everyday range including open and occasions as well as stunning designs in Valentine's Day, Mother's Day and Christmas. All available with a range of merchandising solutions.
Yours Truly Cards
Yours Truly is a diverse collection of over 100 hand-finished cards providing outstanding value and exceptional margin opportunities for the retailer. With a recommended retail from 99p-£1.49 these are some of the best value hand-finished cards on the market. General Birthday, Captions and Blank cards are all available and are individually cello-wrapped.
We can provide a 72 pocket spinner programme and up to 4ft of planned display. Exclusively available from Second Nature.
Quitting Hollywood
We're proud to present a large collection of greeting cards from a leading publisher of humour cards, Quitting Hollywood. Pushing boundaries and innovation are the guiding principles of everything they do. Ranges include Paw Play, with adorable photography with a tongue in cheek edge, and Twisty, a play on nostalgic photography and risqué editorial, bound to make you laugh out loud! Brand new ranges for 2023 include Vapids, a modern twist on icons of our time.
Exclusively distributed by Second Nature.
Get Set Make
Kids get crafty with this stunning collection of activity packs, from colouring in with a touch of WOW to beautifully designed felt masterpieces which can be used time and time again. The range includes a magic wand, slippers, shaped bags, frames and lots more! Made from the highest quality materials and rigorously tested to meet CE regulations. No glue, scissors or other accessories required, perfect for on the go or as a gift, party activity or just for fun at home. A real must have for department stores, specialist gift shops, toy shops, garden centres and hobby & craft outlets.
Make a Wish
Second Nature is delighted to present to you an adorable range of WishStrings® Wish Bracelets and Pocket Hugs. These adorable handmade gifts are a wonderful token of love, friendship and support. Perfect for a wide range of retailers, from specialist card and gift shops to beautiful boutiques and garden centres.
Available across all seasons and for diverse sending situations.
House of Sarunds
Second Nature is proud to have partnered up with The House of Sarunds to better serve the specialist card & gift market. The House of Sarunds is the UK’s largest specialist distributor of chocolate and confectionery products, with over 200 long standing suppliers spanning UK producers, the Belgian chocolate industry and right across Europe. Look out for personalised confectionery products, including Toblerone and lots more across the seasons!
Scribbler
Scribbler London is a UK based greetings card and gift company, known for its inappropriate sense of humour and love of great design! We're very excited to have teamed up to offer this successful brand exclusively to our customers. With over 32 stores across the length and breadth of the UK, Scribbler knows exactly what makes people tick!
So whether you’re looking for something slightly cheeky, ridiculously funny, or sickeningly sweet, Scribbler products can now be purchased directly from Second Nature.
Exclusively distributed by Second Nature.
Quilling Cards
Quilling Card has shared its passion for the art of quilling with us and we’re absolutley hooked!
Quilling is the art of rolling, coiling and shaping small strips of paper to create artworks and has been practiced for centuries. Second Nature has partnered with Quilling Card to bring to you a unique and varied collection of intricate quilling cards, each of which is a beautiful work of art, perfect to frame as a gift or for home décor.
Exclusively distributed by Second Nature.
Hospice UK - Do something AMAZING today!
A fresh and bright collection of greeting cards specifically designed in support of Hospice UK and other local hospices.
Local Hospices choosing this collection will not only generate crucial funds to support that specific hospice but also promote and support Hospice UK’s efforts in raising awareness and providing invaluable palliative care.
A balanced collection of everyday birthday and occasions, all beautifully designed, inside and out.
Eco happy! Fully recyclable. Plastic free. Printed in the UK.
NIO Cocktails
A NEW, INNOVATIVE WAY TO ENJOY COCKTAILS!
Ready-to-serve cocktails made with premium spirits and ingredients, all crafted in Italy. The stylish flat-pack turns heads with cocktails that can be enjoyed anywhere, anytime.
Menu of over 20 cocktails made with premium brands and ingredients by Patrick Pistolesi, a world class Master Mixologist.
Award-winning, innovative packaging – no glass, FSC sourced cardboard, iconic design. The perfect gift!
Various merchandising solutions available.
Distributed by Second Nature.
Hootyballoo - AMAZING Partyware for all occasions
Second Nature is proud to partner with Hootyballoo by Club Green to offer the independent channel a stunning collection of on-trend party products, including balloons, tableware and a variety of seasonal decorations for all occasions.
As two family run businesses, both recently celebrating 40 year anniversaries, we have a lot in common! Driven by our love for cutting edge design and all things celebratory, we’re the perfect partnership to provide you with the ultimate in-store party solution.
In collaboration with Second Nature’s on-hand sales support and fantastic customer service team, we believe that this partnership will greatly benefit your buying experience.
THINK PARTY, THINK HOOTYBALLOO!
ORIGAMO - Intricate 3D Kirigami Pop Ups now available!
ORIGAMO teams up with Second Nature to reinforce our standing as leaders in handmade and innovative 3D Paper Engineering. This collaboration begins with a launch of outstanding Kirigami pop ups and beautifully designed 3D bookmarks, which makes Second Nature the go-to market leaders providing the independent market with striking quality works of art that add theatre to stores and a point of difference from other greeting card products.
ORIGAMO brings with it a staggering level of intricacy which adds another dimension to our already outstanding world of innovation.
Hello and a warm welcome to
USA Customers
We are a family owned specialist greeting card business trading for over 40 years, from London's famous Notting Hill, offering you our diverse brand in the USA.
Best known for our design and innovation in 3D and hand-finished cards, we continually update our products, incorporating the latest trends and fashions.
Signature products include our "Louie award-winning" Second Nature Pop Ups and Champagne ranges.
We publish comprehensive ranges of sizes and price points giving strength to our brand. These ranges cover general birthday, occasions, relations, milestone & juvenile ages as well as seasons.
Innovative display solutions are available to suit all sizes.
Browse our catalogue online by logging on (if you’re an existing customer) or by registering here (new customers). Orders placed will be shipped directly from our UK warehouse within 48 hours.
Should you wish to contact us, please call:
Toll free 833.364.1510
Or e-mail: sales@secondnature.co.uk
Happy browsing and thank you for choosing Second Nature!
Card Gallery
Just a little preview of some of our ranges and products. Trade customers can browse and shop the entire range by logging in or registering on our trade website.
Make a Wish
'A Tiny Wish, A Big Dream'
Exclusively distributed by Second Nature
WishStrings®
Second Nature is delighted to present to you an adorable range of WishStrings® Wish Bracelets, a gorgeous handcrafted charm bracelet to tie on as a token of love and friendship. Each WishStrings® bracelet is presented on a beautifully designed card with an inspirational saying, quirky graphics and empowering words.
The base of each card reads:
'Make a Wish, tie on the bracelet,
when the thread wears thin and breaks away,
your wish will come true so they say!’
A WishString® is the perfect accompaniment in a greeting card, a postal gift or just because you care! Available as a slimline spinner programme with a range of sending situations, perfect for card and gift retailers.
Wish Token Pocket Hugs
Part of the "Make a Wish" family, a Pocket Hug is a unique and adorable laser engraved wooden heart which makes a wonderful keepsake gift for a loved one to treasure always. Each Pocket Hug is presented on a beautifully designed card with an inspirational saying, colourful graphics and empowering words.
The back of each gift card reads:
'Hold me tight and make a Wish'
There is a dedicated space for a personalised handwritten message to be added.
Pocket Hugs are available together with WishStrings® on a beautifully curated spinner progamme.
Think Party, Think Hootyballoo!
Beautifully designed on-trend candles, balloons and partware for birthdays and special occasions.
Login to start browsing the entire collection!
House of Sarunds
An exciting collection of confectionery gifting for birthdays and special occasions,
including personalised Toblerone, Galaxy, Sweet Jars and American Style Candy!
Shop Now!
(Non-trade customers only)
We aim to ship out all orders within 24-48hrs (domestic and international) if placed by 12pm.
Express Yourself MIP
With over 250 stick-on decorations hopefully you'll find something exciting to get your project started.
Express Yourself MIP is the home of handmade stick on pieces for card making, scrap-booking and one of a kind moments crafted into memories.
Second Nature Pop Ups
With over 60+ designs, this collection of award winning Pop Up greeting cards are a wonderful personal gift to treasure.
We regularly receive comments from very happy customers who are both astonished and delighted with their purchase having made someone’s day…
Design Opportunities
We have a dedicated in-house design team, mock-up artists, as well as a number of freelancers who just love designing for us!
So whether you're a freelancer, a senior designer or fresh out of college and looking for an internship we're always open to new
talent. Check out our blog for any specific Job Posts from time to time.
If you think you have what it takes, please send examples of your work in whichever format you like to design@secondnature.co.uk
However due to the high volume of submissions we are unable to respond to everyone nor provide personal feedback. We will be in touch to the extent that we feel that your styling is suitable for Second Nature.
Contact Us
Whether you're a retailer, artist, distributor or agent please contact us if you would like any further information
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E-mail
hello@
secondnature.co.uk London Head Office
Unit 1, Brentwaters Business Park, The Ham, Brentford TW8 8HQ
Customer Support & Distribution
Units 1-4 Enterprise Way
Cowes, Isle of Wight PO31 8AP
Phone
+44 (0)1983 209 590
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